Hi everyone. We need your advice. For our airport bin advertising program, we are currently using a unique URL to measure the results and one that is shorter than our full URL, www.scottevest.com. The one we are using now is: GetSeV.com (please don't click on it) and it is doing VERY well so far. But it occurred to me that the following URL may be easier to remember: AirportBin.com, although it does not refer to our brand. My gut tells me that AirportBin.com would be easier to remember and thus result in more sales. On the other hand, GetSeV.com is working now and refers to our brand. We will likely do some A/B tests with some bins having one URL and the other having another URL. If you have an option, please share it.Here's the video explaining the airport bin stuff, in case you missed it.
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