The SeV Revolution: A Decade in the Making
SCOTTEVEST was "born" ten years ago out of a very simple concept: I like to travel and have my gadgets with me at all times, but there was no good way to carry them all. Much as electronics have improved and gotten more efficient over that time (we pre-date the iPod!), SeV has grown immensely and found an exciting new identity as SCOTTEVEST Travel Clothing: For the Trip of Your Life. Our success over those ten years - both in terms of sales and the sheer number of products now available from SeV - can only be attributed to one thing: YOU, our loyal customers.
Over our ten year history, not only have we earned new customers and made new friends, but we've found that our original customers have come along with us for the ride: gadget-lovers, geeks, photographers, undercover agents and even a few of our favorite celebs. As we grow in our new role as the most innovative travel clothing company in the world, we promise to keep you all in mind.
Warmest regards,
[SCOTT JORDAN sig graphic]
scott@scottevest.com
see bold for changes
On Fri, Sep 10, 2010 at 1:43 PM, Thom O'Leary <thomscottevest@gmail.com> wrote:
Here is the revised version based on the comments received so far:***
The SeV Revolution: Ten Years [a decade ?] in the MakingOur products have always made travel easier, even though our MARKETING focus on travel clothing is new AS OF LAST OCTOBER. What sets us apart and keeps our fans happy are our pockets, as the dozens of fan photos in this catalog demonstrate. [NOT SURE IF THIS SENTENCE MAKES SENSE HERE- HOW DOES THE DOZENS (100'S) OF FAN PHOTOS DEMONSTRATE THE POCKETS]SCOTTEVEST was "born" ten years ago out of a very simple concept: I like to travel and have my gadgets with me at all times, but there was no good way to carry them all. Much as electronics have improved and gotten more efficient over that time, SeV has grown immensely and found an exciting new identity as SCOTTEVEST Travel Clothing: For the Trip of Your Life. [CONSIDER FOCUSING NOT ON OUR GROWTH ONLY BUT THAT WE HAVE COME A LONG WAY SINCE OUR VERY FIRST AND ONLY OFFERRING, THE eVEST. NOW OUR LINE INCLUDES OVER...... ETC.] Our success can only be attributed to one thing: YOU, our loyal customers. [SHOULD THIS LETTER FOCUS A BIT MORE ON THE 10 YEAR ASPECT OF THINGS. IT IS QUITE AN ACCOMPLISHMENT, WE PREDATE THE IPOD.]
Over our ten year history, not only have we earned new customers and made new friends, but we've found that our original customers have come along with us for the ride: gadget-lovers, geeks, photographers, undercover agents and even a few of our favorite celebs. As we grow in our new role as the most innovative travel clothing company in the world, we promise to keep you all in mind. [SHOULD WE MENTION THE NBC STUFF HERE, AND/OR SeViP?Please enjoy and be inspired by the photos submitted by fellow SeV fans from around the world. You have made our first 10 years in business an incredible success, and we are looking forward to our journey in the next decade!
Scott "POCKETS" Jordan, CEO & FounderWarmest regards,
[SCOTT JORDAN sig graphic]
scott@scottevest.comPS: To connect with me on Facebook or Twitter, visit: www.scottevest.com/connect
***-Thom
On Fri, Sep 10, 2010 at 3:38 PM, Diana Levin <dianaklevin@hotmail.com> wrote:
I like it........somehow in the last sentence, I'd love see the word "journey" used......perhaps....."we are looking forward to our journey in the next decade".
From: ljordan@scottevest.com
To: scottevest@gmail.com; dianaklevin@hotmail.com; thomscottevest@gmail.com; tina@scottevest.com
Subject: RE: Scott Letter draft two
Date: Fri, 10 Sep 2010 09:02:36 -0600
This is fine. The only thing I'm not crazy about is the parenthetical at the end of the second paragraph--might want to reword.Laura JordanPresidentSCOTTEVEST, INC.511 East 4th Street, Suite 2PO Box 2626Ketchum, Idaho 83340-2626208.727.6700866.909.8378 toll free208.975.1186 fax
From: Scott Jordan [mailto:scottevest@gmail.com]
Sent: Thursday, September 09, 2010 12:15 PM
To: Laura Jordan; Diana Levin; Thomas O'Leary; tina@scottevest.com
Subject: Fwd: Scott Letter draft twoyour thoughts are appreciated
Sincerely,Scott Jordan, CEO
www.SCOTTEVEST.com
Google Voice 208-806-1776
sjordan@scottevest.com
---------- Forwarded message ----------
From: Thom O'Leary <thomscottevest@gmail.com>
Date: Thu, Sep 9, 2010 at 11:55 AM
Subject: Scott Letter draft two
To: Scott Jordan <scottevest@gmail.com>
The SeV Revolution: Ten Years in the MakingSCOTTEVEST was "born" ten years ago out of a very simple concept: I liked gadgets, but there was no good way to carry them all. Much as electronics have improved and gotten more efficient over that time, SeV has grown immensely and found an exciting new identity as SCOTTEVEST Travel Clothing: For the Trip of Your Life. Our success can only be attributed to one thing: you, our loyal customers.
Our products have always made travel easier, even though our focus on travel clothing is new. What sets us apart and keeps our fans happy are our pockets, as the dozens of fan photos in this catalog demonstrate. Over our ten year history, not only have we earned new customers and made new friends, but we've found that our original customers have come along with us for the ride: gadget-lovers, geeks, photographers, undercover agents and even a few of our favorite celebs. As we grow in our new role as the most innovative travel clothing company in the world, we promise to keep you all in mind (and the diversity of our new items attests to this commitment).
Please enjoy and be inspired by the photos submitted by fellow SeV fans from around the world. You have made our first 10 years in business an incredible success, and we are looking forward to what the next decade will bring!
Warmest regards,
[SCOTT JORDAN sig graphic]
Scott Jordan, CEO & Founder
scott@scottevest.comPS: To connect with me on Facebook or Twitter, visit: www.scottevest.com/connect
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