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Thursday, September 30, 2010

FHM in Malaysia features SCOTTEVEST!

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SCOTTEVEST Raises the Bar for Travel Clothing with Their New Collection
Includes the Carry-on Coat, A Trench with the Carrying Capacity of a Bag

When SCOTTEVEST/SeV Travel Clothing CEO Scott Jordan founded the company ten years ago, he had no idea that his concept for a multi-pocket vest for "gadget guys" would evolve and influence the way people around the world think about travel.  With the eight new clothing products announced today, SeV's total offerings number over 30 unique items, but still retain the essence of SCOTTEVEST's core concept: stylish garments that conceal well-engineered pockets to supplement or replace a carry-on bag when traveling.  SeV's customers are opting to wear their carry-on necessities rather than lugging them around in a bag, beating the system every time they save $25 - $50 on bag fees, and saving time as they maneuver airport security "hands-free."

The full line of SCOTTEVEST Travel Clothing ranges from jackets to vests, pants, hoodies and shirts, with their latest introductions adding a Trench Coat, Sport Coat, several insulated winter jackets, a new vest and jacket designed specifically for women, and a field jacket featuring 37 pockets... the most ever put on a single piece of clothing.  Every item in the SeV lineup is fully capable as a travel companion, and incorporates the TravelSmartSystem(TM), a core group of features that includes a secure travel documents pocket, ID pocket, dedicated camera and eyeglass pockets, and a PadPocket(TM) which is able to hold an iPad(R) in most sizes.

Particularly suited to hands-free travel is the new Carry-on Coat, a Trench coat with 33 hidden pockets, some large enough to carry folded shirts, pants and shoes.  The Carry-on Coat redefines packing light by allowing travelers to replace the contents of a typical carry-on bag with a precisely engineered structure of pockets and compartments built into the coat.  Because the coat holds as much as a bag, but is not subject to airline rules and regulations, extra bag fees and carry-on fees do not apply (and it beats trying to stuff a carry-on bag under the seat in front of you).

SeV CEO Scott Jordan explains, "A massive amount of research went into fine-tuning the ergonomics of the clothing, with our NoBulgeTM pocket structure and Weight Management System built in, so even if a traveler is carrying three days' worth of wardrobe items, toiletries and other essentials, they won't look or feel like a walking suitcase." In fact, SCOTTEVEST designed the Carry-on Coat for precisely this purpose: to allow travelers to go away for a weekend with everything they need (including extra clothing) concealed inside the coat. "It's fully self-contained travel," Jordan continues, "and SeV's engineering ensures that the traveler won't look like a Ninja Turtle going through the airport."

The Carry-on Coat is available in a rich Khaki and made of a Teflon®-treated waterproof and breathable material, and styled like a traditional Trench Coat. There is carrying capacity for up to four shirts and t-shirts, two pairs of slacks, socks, ties, underwear, a pair of shoes, toiletries in a quick-access 3-1-1 pocket for carrying the regulation 1 quart bag of 3oz. liquids, and more. These items are in addition to SeV's typical travel features, which allow travelers to securely carry travel documents, cell phones and MP3 players (with a patented Personal Area Network - PAN - for wire management), eyeglasses and digital cameras. iPads and similarly-sized items can also fit in most sizes, so even when "traveling light" there's no need to leave anything behind.

About SCOTTEVEST

SCOTTEVEST is one of the world’s leading travel clothing companies. SeV specializes in stylish jackets, shirts and pants with a unique hidden pockets for travelers, and a patented system of conduits and pockets for carrying, using and enjoying personal electronics. In 2010, SCOTTEVEST became the first clothing company to provide a pocket for the iPad.

Visit our Wikipedia entry for SCOTTEVEST, Wikipedia entry for CEO & Founder Scott Jordan or SCOTTEVEST.com for additional information.
For high-resolution images or interviews please visit http://www.scottevest.com/company/press_kit.shtml or e-mail mediarelations@scottevest.com. If immediate help is required, please call news media contact Thomas O'Leary 
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HWD- ACC- Jacket.pdf (1522 KB)

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