Thursday, September 30, 2010
Desperately need your opinion on this Full Page Ad for National Geographic Magazine
We are placing a FULL PAGE Ad in National Geographic for November. The artwork is due tomorrow am, so we through this together very quickly. It is based on a New York Times ad that we just did last week, which was very successful.
Please provide your comments as soon as you can. We really appreciate it. I personally like the beat the system title, but not certain.
Thanks for your help.
Pictures of one of our best customers in many different places
I have been a loyal ScottEVest customer since 2004 and have close to a dozen Scott E vests.
Here is my ScottEVest History 2004-present.
Thank you,
Lisa Osta
FHM in Malaysia features SCOTTEVEST!
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SCOTTEVEST Raises the Bar for Travel Clothing with Their New Collection
Includes the Carry-on Coat, A Trench with the Carrying Capacity of a BagWhen SCOTTEVEST/SeV Travel Clothing CEO Scott Jordan founded the company ten years ago, he had no idea that his concept for a multi-pocket vest for "gadget guys" would evolve and influence the way people around the world think about travel. With the eight new clothing products announced today, SeV's total offerings number over 30 unique items, but still retain the essence of SCOTTEVEST's core concept: stylish garments that conceal well-engineered pockets to supplement or replace a carry-on bag when traveling. SeV's customers are opting to wear their carry-on necessities rather than lugging them around in a bag, beating the system every time they save $25 - $50 on bag fees, and saving time as they maneuver airport security "hands-free." The full line of SCOTTEVEST Travel Clothing ranges from jackets to vests, pants, hoodies and shirts, with their latest introductions adding a Trench Coat, Sport Coat, several insulated winter jackets, a new vest and jacket designed specifically for women, and a field jacket featuring 37 pockets... the most ever put on a single piece of clothing. Every item in the SeV lineup is fully capable as a travel companion, and incorporates the TravelSmartSystem(TM), a core group of features that includes a secure travel documents pocket, ID pocket, dedicated camera and eyeglass pockets, and a PadPocket(TM) which is able to hold an iPad(R) in most sizes. Particularly suited to hands-free travel is the new Carry-on Coat, a Trench coat with 33 hidden pockets, some large enough to carry folded shirts, pants and shoes. The Carry-on Coat redefines packing light by allowing travelers to replace the contents of a typical carry-on bag with a precisely engineered structure of pockets and compartments built into the coat. Because the coat holds as much as a bag, but is not subject to airline rules and regulations, extra bag fees and carry-on fees do not apply (and it beats trying to stuff a carry-on bag under the seat in front of you). SeV CEO Scott Jordan explains, "A massive amount of research went into fine-tuning the ergonomics of the clothing, with our NoBulgeTM pocket structure and Weight Management System built in, so even if a traveler is carrying three days' worth of wardrobe items, toiletries and other essentials, they won't look or feel like a walking suitcase." In fact, SCOTTEVEST designed the Carry-on Coat for precisely this purpose: to allow travelers to go away for a weekend with everything they need (including extra clothing) concealed inside the coat. "It's fully self-contained travel," Jordan continues, "and SeV's engineering ensures that the traveler won't look like a Ninja Turtle going through the airport." The Carry-on Coat is available in a rich Khaki and made of a Teflon®-treated waterproof and breathable material, and styled like a traditional Trench Coat. There is carrying capacity for up to four shirts and t-shirts, two pairs of slacks, socks, ties, underwear, a pair of shoes, toiletries in a quick-access 3-1-1 pocket for carrying the regulation 1 quart bag of 3oz. liquids, and more. These items are in addition to SeV's typical travel features, which allow travelers to securely carry travel documents, cell phones and MP3 players (with a patented Personal Area Network - PAN - for wire management), eyeglasses and digital cameras. iPads and similarly-sized items can also fit in most sizes, so even when "traveling light" there's no need to leave anything behind. About SCOTTEVESTSCOTTEVEST is one of the world’s leading travel clothing companies. SeV specializes in stylish jackets, shirts and pants with a unique hidden pockets for travelers, and a patented system of conduits and pockets for carrying, using and enjoying personal electronics. In 2010, SCOTTEVEST became the first clothing company to provide a pocket for the iPad. Visit our Wikipedia entry for SCOTTEVEST, Wikipedia entry for CEO & Founder Scott Jordan or SCOTTEVEST.com for additional information.
For high-resolution images or interviews please visit http://www.scottevest.com/company/press_kit.shtml or e-mail mediarelations@scottevest.com. If immediate help is required, please call news media contact Thomas O'Leary
***
Wednesday, September 29, 2010
5 of the best spoof Apple videos - the "iPad Shuffle" and more! : Tech Digest
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5 of the best spoof Apple videos - the "iPad Shuffle" and more!
Apple
may deservedly rule the roost when it comes to smartphones, tablet and media players, but they don't half take themselves seriously. Their iPads, iPhones and iPods have certainly been revolutionary devices, but the company itself has earned a strangely cult-like status due to their earnest advertising and feverish fanboy following.
Which of course makes them prime targets for a good old YouTube spoof video. Here are 5 of the best we've seen.
The "iPad Shuffle"
Picking up on Apple's love of re-releasing every single idea they've ever had in about a million different variations, this spoof reveals the iPad Shuffle. It's an iPad, but 1/250th the size!
The Scottevest
The iPhone may have an app for everything, but the Scottevest has a pocket for everything! You wont win any awards for fashion wearing this, but you'll be bringing Ray Mears-chic into the 21st century with this tech-savvy sleeveless overcoat.
The Apple "i"
Chrome-y, classy, and shiny, the Apple "i" is probably genuinely in development deep in an underground lab in Cupertino. It's "100% spherical", but what the hell does it do!? Hats off to the actor in the vid for nailing Steve Jobs presentation giving mannerisms. We couldn't embed this vid, but we couldn't leave it out either. Click here to view it instead!
FaceTime kidnapping
As much a dig at the AT&T network as it is Apple, it looks like the iPhone 4's FaceTime app has an unexpected use; sorting out hostage negotiation situations!
Peter Serafinowicz's iPad
Need to take notes, make movies, write music and play games all from the same device? Peter Serafinowicz may have an overpriced solutionfor you!
Watch a cool video of London's iconic Senate House being frozen and shot at with laser guns!
Sent from my iPhone
More applicants for next No Baggage Challenge
Hi Scott
I already sent you an email, but I thought I'd add a video:
It explains some of the challenges I've been thinking about since I started thinking about the 'No Baggage Challenge'!
I've been loving the current challenge, but there's just not enough DETAIL! And I'm all about the detail - I think people want to hear more about the challenges of no baggage, rather than just the wonderful places someone's getting to go (and I think for women, it's even harder - mostly because we're much more vain!) What are you missing? What do you wish you had in your pockets? How's the laundry going (I did love the video about doing the laundry in the current series).
And of course the unique challenges for women - how do you do without a hairdryer and still look ok on video? Can you fit enough lotions and potions for six weeks (or so) in a tiny ziploc bag? Is there a teeny-tiny alternative to my beloved Sennheiser noise-cancelling headphones, and most importantly, can I wear one dress for six weeks and how much room do I have for accessories?
I kept the video short - but I'm planning to make another one to tell you how I might solve some of the challenges of the 'No Baggage Challenge'!
Hope you enjoy it :-)
Cheers
Rebekka
PS I have never made a video before, so please excuse the bit at the end where I'm telling my partner, Hugo, to stop filming! And the cat's name is Cocoa, he's a chocolate Siamese.
Next Installment of the No Baggage Challenge: Thailand to Malaysia: Scenes from a train
http://www.rtwblog.com)" target="_blank" style="color: #888; font-size: 22px; font-family: Arial, Helvetica, sans-serif; font-weight: normal; text-decoration: none;">No Baggage Challenge: Thailand to Malaysia: Scenes from a train |
| Thailand to Malaysia: Scenes from a train Posted: 28 Sep 2010 05:02 AM PDT
A little more than seven years ago, when I was living and traveling full-time in Thailand, I had one of the best train-travel experiences of my life while traveling south out of Bangkok to the town of Surat Thani. I was sharing a second-class sleeper car with a Kiwi guy who was carrying a bottle of Mekhong whiskey, and at some point the two of us walked down to the train’s dining car and shared the whiskey with a rag-tag bunch of Thais, Brits, and Israelis. I’ve never written about the ensuing experience — but it was one of those classic nights that make travel so special: A dozen or so people from five different countries getting tipsy and telling stories and offering advice to each other as we rattled our way through the lush Asian countryside. We learned Thai phrases together and sang silly pop songs and toasted each other’s health, our voices blending in a happy yawp of international brotherhood. Since I was covering the same route on my no-baggage transit from Thailand into Malaysia, I decided to relive that experience by buying a bottle of Mekhong whiskey in the Bangkok train station, and sharing it with new friends as the journey progressed. Unfortunately, re-creating a previous travel epiphany tends to require more than a bottle of cheap Thai whiskey — and this journey turned out to be more random than my south-bound train experience of seven years before. Regardless of how this particular journey turned out, I consider an overnight trip on a second-class sleeper in Thailand to be one of the great world train experiences. I’ve traveled across Russia, Australia, and India by train at various points in my travel career, but (while less legendary by global reputation) Thai trains are as enjoyable as any in the world. There’s something about the tidy efficiency of a second-class sleeper, with its tasty food, comfortable berths, and cheap fares (less than US$40 for a 24-hour ride from Bangkok to Penang) that makes it a joy to ride. When the train attendant comes out in the evening and breaks the day-table into a two-tier bunk bed with full linens, it’s like watching a ritual of precision as mesmerizing and authentic to Thailand as khon dancing. On this trip Justin and I shared seat-space with a Thai college student named Goi and a 58-year-old American traveler named Paul, but — as is the case on Thai trains — our social situation was fluid. My favorite companions on sleeper car #3 were a 60-year-old Chinese-Malaysian plantation-owner named Saw, and a 19-year-old Indian-Malaysian student named Ranjay. Since we were bound for Malaysia, I kept asking them about their homeland — but Saw was primarily interested in talking about American professional wrestling, and Ranjay liked to steer the conversation to SpongeBob SquarePants. Since I know next to nothing about the WWE and/or SpongeBob, our conversation wound up being very lengthy, and unproductive to the point of being comical (I only regret we didn’t film it). My trump card, or so I thought, was the Mekhong whiskey — which I took to the train’s dining car around dusk. The first indication that the bottle of Mekhong might not have the social cache I’d assumed came when I offered a shot to the train’s dishwasher, and he waved me off and produced his own bottle of Hong Thong whiskey. Technically, Hong Thong isn’t really whiskey (it has a taste closer to rum) — but then Mekhong whiskey isn’t whiskey either (it’s distilled from molasses, rice, and spices, and more or less tastes like low-grade cough medicine). After the shots of Hong Thong I joined a group of jolly Thai men, none of whom were the least bit interested in the Mekhong. The more I offered it around, the more they insisted that only crazy people drink it — and by the end of the night I felt like I’d done the Thai equivalent of offering up a bottle of Thunderbird wine to commuters on the Long Island railway. The Thai fellows stuck to beer, and I was forced to drink the Mekhong myself (with a little help from Justin) while we all chatted about religion, Thai vocabulary, and the possibility of foul play in the death of Michael Jackson. The train rolled across the Malaysian border the following morning, and I continued my second-class sleeper social routine. One of my most intriguing new acquaintances was Erin, an Australia-bound Seattle native who was carrying so much stuff that she’d lost track of how many bags she was carrying. In addition to a 60-kilo (132-pound) suitcase full of clothing and enough antiallergenic cosmetics for a one-year stint Down Under, she and I were able to identify nine separate bags (plus a loose pillow that wouldn’t fit in any of them), many of which she had acquired during a recent shopping binge in Bangkok. She claimed that she didn’t want to go to the trouble of buying anything in Australia, but I was astounded by the sheer physical effort that went with helping her to take her bags off the train. As I helped Erin wrestle her 60-kilo monster-bag out of the baggage compartment and onto the platform at Butterworth (near the island of Penang in Malaysia), I realized how long it had been since I’d even thought of the psychic and physical hassle that comes with carrying luggage. Suddenly — in that moment — traveling with next-to-nothing felt like an indulgent luxury. |
Monday, September 27, 2010
Eolake Stobblehouse thoughts: Got my Scottevest (updated)
Got my Scottevest today.
I have only started exploring the myriad of pockets, but it's clear that a lot of thought have gone into this. One small example: the right hand pocket (huge like the left) has a smaller inner change pocket, and an elastic band for holding a water bottle upright.
Also the vest is light-weight and surprisingly comfortable.
A correspondent, an internationally beloved tech columnist, was concerned that the vest might droop unless you carefully balanced the weight in the pockets. Happily, it does not, not even with just an iPad in a pocket (I had that when taking the pictures). Oh, and that pocket is so big (in my size anyway), that the iPad can go into it sideways. It can also hold a full magazine without folding it or it sticking up over the pocket. Very unusual.
The big left hand pocket has a sort of sub-pocket partially segregated with a zipper, so small items don't rattle around.
Oh, when it arrives, all pockets each have a little card which gives examples of their possible use. It's ridic, gotta love it.I am 193cm (6"4) with a long torso, and around 90 kilos (110 last year). I bought a size XXXL. When I opened the parcel, I thought "my gawd, this is HUGE! maybe I have to return it". And indeed I think I could wear a XXL. (Their size calculator indicated either.) But I like clothing loose, and I think it also makes it less warm, so I don't have to take it off any time I go indoors, is my hope anyway. Here's more "ridic": both hand pockets go wellup inside, a tall space. This means, amazingly, that I can fit my Apple Wireless keyboard in one of them! And since it's only a couple hundred grams, I barely feel the weight either. I had not expected this. Update: I gave the vest its inaugural journey today, in a little trip around town. It is indeed useful. Not the least the iPod pockets and the earphone channel. I don't need to take the iPod out to operate it, and I no longer need to have attention on the earphone leads so they don't catch on anything, either when I use them or not.
And I bought a Dilbert 2011 calendar. Normally this would have meant need for a bag, but not while wearing this sucker.
Even if it had been a large book, I just found another pocket, a really large one taking up most of the back of the vest. I think you could put a spaniel in there.
I have only started exploring the myriad of pockets, but it's clear that a lot of thought have gone into this. One small example: the right hand pocket (huge like the left) has a smaller inner change pocket, and an elastic band for holding a water bottle upright.
Also the vest is light-weight and surprisingly comfortable.
A correspondent, an internationally beloved tech columnist, was concerned that the vest might droop unless you carefully balanced the weight in the pockets. Happily, it does not, not even with just an iPad in a pocket (I had that when taking the pictures). Oh, and that pocket is so big (in my size anyway), that the iPad can go into it sideways. It can also hold a full magazine without folding it or it sticking up over the pocket. Very unusual. 
(I had to include a pic which showed my self-designed tee-shirt. Egoic, sure, but heck, it's my blog. :-)
There's not much padding, so one might want to have the iPad in a rubber sleeve or something, which is a good thing generally, makes it better for holding. More features: - Two pockets with transparent fabric, through which you can operate a touch-screen.
- A pocket for glasses, which include a cleaning cloth in a clip on a string!
- A digicam pocket with a tiny pocket for memory cards.
- A system for threading a pair of earphones from a player or phone up to the collar.
The big left hand pocket has a sort of sub-pocket partially segregated with a zipper, so small items don't rattle around.
Oh, when it arrives, all pockets each have a little card which gives examples of their possible use. It's ridic, gotta love it.I am 193cm (6"4) with a long torso, and around 90 kilos (110 last year). I bought a size XXXL. When I opened the parcel, I thought "my gawd, this is HUGE! maybe I have to return it". And indeed I think I could wear a XXL. (Their size calculator indicated either.) But I like clothing loose, and I think it also makes it less warm, so I don't have to take it off any time I go indoors, is my hope anyway. Here's more "ridic": both hand pockets go wellup inside, a tall space. This means, amazingly, that I can fit my Apple Wireless keyboard in one of them! And since it's only a couple hundred grams, I barely feel the weight either. I had not expected this. Update: I gave the vest its inaugural journey today, in a little trip around town. It is indeed useful. Not the least the iPod pockets and the earphone channel. I don't need to take the iPod out to operate it, and I no longer need to have attention on the earphone leads so they don't catch on anything, either when I use them or not.
And I bought a Dilbert 2011 calendar. Normally this would have meant need for a bag, but not while wearing this sucker.
Even if it had been a large book, I just found another pocket, a really large one taking up most of the back of the vest. I think you could put a spaniel in there.
Sent from my iPhone
Tilley's Endurables is copying our ads- Naughty
Letter being sent to their legal department as we speak. Frankly, I don't think their Vest of Many Pockets (VOMP) is competition to us. Would you pay $350 for this???
http://www.tilley.com/detail.asp?catId=13&gender=m&extractBy=CategoryId&id=9&productNo=TE51
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