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Friday, February 12, 2010

Should we advertise in Airport security bins

http://www.jaunted.com/story/2010/1/29/10255/5563/travel/Airport+Securit
y+Bins:+The+Final+Frontier+of+Travel+Advertising%3F

It's nice to see that it's not just Amtrak taking advantage of those
bins at airport security. You know the ones-the plastic ones at the
metal detectors, into which you drop your laptop, shoes, and all other
worldly possessions.

Well apparently brands are realizing that this is some invaluable
advertising space, where they can have direct access to the weary eyes
of travelers, a huge captive audience guaranteed to be gazing at the
products for a precious few seconds day in and day out.

Last weekend at JFK, we spotted these Zappos ads in the security bins in
Terminal 4. It was difficult to get a proper picture of them in a
surprisingly swift-moving security line, but it seems that we're not the
only ones to find them a bit shocking, since we easily located this
picture on Flickr. If you spot any new airport security bin ads, do let
us know!

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