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Friday, February 12, 2010

Quick concept for poker ad, u like?

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SeV/SCOTTEVEST, the best and most innovative travel clothing on the planet: For the Trip of Your Life!


The concept is to take some loose inspiration from a playing card without going crazy, putting the SeV letters inside a "club" and generally maintaining a card silhouette. The header would be part of a quote from Phil Laak, there would be just a little copy under each hoodie and we'll keep the whole thing fairly minimalist. The background would be light/gradient. B/C it's a very specific audience and the cost of the ad is relatively low, I think we can bang this ad out pretty quickly without agonizing over it. Robert - we could think about doing curved edges and making the whole page look like a card, but don't need to figure this all out right now. What day in the second half of next week do you want to have a call and screenshare about this?
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> -Thom

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Posted via email from SeV / SCOTTEVEST the best travel clothes and clothing in the world

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