I just learned that you can advertise on the plastic bins in airports. How cool is that? The very moment you are hassled about removing all your gadgets one by one, and juggling all your other things, we can tell people about our unique travel clothing solution. But we only have a few seconds at most to really capture their attention, and we definately want to measure a response, so an offer and/or url is needed for sure. So, please tell me your thoughts on the creative and messaging.
This is all I have so far: i really liked this messaging, see attachedi think we can play off of that in some fashion, SCOTTEVEST reminds you not to forget your cellphone, iPhone, blackberry, and other key valuables in the plastic cup, and reminds you that if you had a SeV, you'd never forget it
visual show xRay underneath messagingAlso, may be consider adding message about using as bonus carry on. That may be a good alternate message, e.g. you could have had a bonus carry on bag or saved $25 by using the storage capacity of the www.SCOTTEVEST.com. We are doing a test in one airport, and if successful we are going to roll this out nationally, and support it with other airport advertising.Sincerely,ScottScott Jordan, CEO
SeV/SCOTTEVEST: the best travel clothing on the planet: For the Trip of Your Life!
www.scottevest.comPS: To follow me on Twitter, or friend me on Facebook, goto this link: www.scottevest.com/connect
-here's some inspiration on other things we have done recently, but note that i don't think any of these will work
http://picasaweb.google.com/scottevest/MenSJournalAdFINALRevisionsYourThoughtsAreWelcome#
http://picasaweb.google.com/scottevest/ProposedTextAndLayoutForTheNextAdInMenSJournalYourThoughtsAreWelcome# http://picasaweb.google.com/scottevest/EsquireRoughLayouts#http://picasaweb.google.com/scottevest/WhatDoYouThinkOfTheseUpdatedXrayImagesShouldWeDoDifferentGadgets#5411469114376032482 http://picasaweb.google.com/scottevest/20090829ByEyeFi#5375174530677827330
http://picasaweb.google.com/scottevest/MenSJournalAdFINALRevisionsYourThoughtsAreWelcome#
http://picasaweb.google.com/scottevest/ProposedTextAndLayoutForTheNextAdInMenSJournalYourThoughtsAreWelcome# http://picasaweb.google.com/scottevest/EsquireRoughLayouts#http://picasaweb.google.com/scottevest/WhatDoYouThinkOfTheseUpdatedXrayImagesShouldWeDoDifferentGadgets#5411469114376032482 http://picasaweb.google.com/scottevest/20090829ByEyeFi#5375174530677827330
Posted via email from SeV / SCOTTEVEST the best travel clothes and clothing in the world
No comments:
Post a Comment