Here’s an interesting situation where a rejected advertisement is probably generating a lot more exposure than the ad itself would have. Scottevest founder and CEO Scott Jordan tweeted the announcement late last week that:

Delta rejected a Scottevest ad showing one of their jackets in X-ray mode packing a bunch of items with the slogan: The Most Stylish Way to Beat the System. Delta charges $25 for a first bag and $35 for a second ($2 discounted if bags are checked-in online). Baggage fees provides a tidy source of income for airlines. And, Delta, it appears, doesn’t want to lose a single penny of it.

In the meantime, Scottevest is getting a lot of free advertisement via news and blog items like this one relaying the story about Delta’s ad rejection. This probably is a lot better than an ad in an in-flight magazine.

More information can be found on Scott Jordan’s Posterous-hosted blog.

Delta Sky Magazine rejects ad telling passengers how to avoid baggage fees

Scottevest ad rejected by Delta Airlines for trying to help passengers avoid baggage fees – Gadling