OK, there are the final front/back of our catalogs. There are 2 versions: Fan Version and Xray Version. I desperately need your advice on which version to send. In sum, we are sending out a TON via mail in early November. This costs a lot of money. The goal here is to ensure people don't throw away the catalog and open it. Thus it needs to be very inviting, interesting, etc. The other version will be enclosed when people order a product or specifically request a catalog, and thus it need not be as compelling as the one we are mailing. So the question is: Which version is more compelling and thus should be mailed, the Fan Version or the Xray Version?
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