Another Video Contest, this time through www.Pixelcorps.com

Helping to guide clients through the decision-making process is an important skill to hone.  It requires understanding a market, the workflow of executing the idea, a good imagination!

Your challenge:  Our real-world clients have some ideas.  Help brainstorm to decide on a course of action.  The clients have a few ideas they have been toying with and they are open to something completely different if you can suggest something better. 

Client: Scottevest

Company reps: Scott Jordan, CEO & Founder; Thom O'Leary, "Marketing Guy"

Website of products: http://www.scottevest.com/

Purpose of piece: Internet ad, hopefully something viral

Ideas being discussed:

1) The Nano

• The new (2010) iPod Nano Commercial:

• Thoughts on the Nano Commercial and the SeV version of it -

• The general idea is to do an SeV commercial featuring the Nano (and possibly other similar devices) in a similar way to what is shown in the commercial.  Being a clothing company, the models would wear our clothing during the video, and images related to our brand would appear on the screens (such as the outfit that the next model is wearing).

• Music is vital to the success of this commercial, and we cannot use any copyrighted music without permission.

• Target length is 30-45 seconds.  This is primarily intended for the web, but could run on TV if the end result is appropriate.

• We sell clothing with lots of pockets, not the electronic devices that go into them.  The Nano commercial focuses on the device - which is fine - but our interpretation of it needs to make the clothing appear very cool.

• We have the capability to film some HD greenscreen footage if given clear direction/storyboard/animatics, but can also provide returnable wardrobe if you are capable of shooting.  We are not opposed to using 3D modeling, composite shots, etc. but the end result must be photorealistic.  We have high-res assets of all our products.

2) 360 Commercial

• General idea - last year we set up a small green screen studio in the office and using an HD camera, mannequin body and SeV products, shot 360 degree video of many of the SeV products.  This was to be in lieu of 3D rendering of the products, but was intended to have a similar effect.  The footage keys pretty cleanly, and a slight wobble in the turntable can be fixed in post.  Other than that, the footage is crisp and can be used in a myriad of ways.

• Scott's Tokbox video describing the original idea, based on a commercial from last year.  The concept is to have products rotating in 360 with quotes flying in/appearing on screen around the 360 videos: http://www.tokbox.com/vm/32xb7lsxx6nf

• Links to download the 360 footage from our server can be provided 

3) The Jingle

• A jingle/song for SeV was written by the famous jingle composer Steve Karmen - http://en.wikipedia.org/wiki/Steve_Karmen - who also wrote "This Bud's for You," "I Love New York," and many others.  Two versions are found here - http://scottevest.posterous.com/what-do-you-think-of-our-new-scottevest-jingle.  There are others with different tracks isolated, including a karaoke version.

• We have many ideas about how this can be implemented, from live action to animation to a hybrid to kinetic typography with gadget/jacket images mixed in.  The first part of the challenge is to brainstorm and pitch what you believe to be the best approach, and the second part is to execute on that concept.  

• A look at what Scott is perhaps envisioning for this one: 

4) Controversy

 • Delta rejected an ad that Scott wanted to run - about a coat that would help passengers avoid baggage fees.  Delta said they thought the implication was that they charged people to carry on luggage.  Passengers might understand that with paid checked baggage and limited approved carry-on, that sometimes you have a little more than will fit in your carry-on, but who wants to have to pay to check a bigger bag if they can help it?

•story as told by ABC:

http://abcnews.go.com/Travel/delta-rejects-avoid-bag-fees-ad-travel-clothing/story?id=11806399

•As Scott sees things: http://www.scottevest.com/company/rejected_ad.shtml

•A blogger's take:

http://www.geardiary.com/2010/10/11/scottevest-vs-delta-sky-the-exclusive-truth-behind-the-contradicting-accounts/

•You can Google many more stories.

• A timely ad that talks about charging extra for baggage: 

•Scott showing of the carryon coat: 

Submissions:  

• This is purely a brainstorming/feedback challenge between you, other members and the clients, Scott and Thom.  Post your ideas here -- they can come in a variety of ways: 

- Let us know which of these ideas speak the loudest to you as a consumer.

- Comment on the ideas of others.

- If an idea sounds good to you, how do you envision it?  What assets do you see as necessary to pull off?

Deadline:  2 weeks after posting.