• Sky magazine rejects ad that mentions baggage fees
Ads and reviews for jackets and vests made by Idaho-based Scottevest Inc. have appeared in several airline magazines.
After all, the clothing line with multiple pockets is marketed to travelers who want to carry cellphones, music players and other electronic devices.
But last month, the publisher of Delta's Sky magazine rejected the latest Scottevest advertisement because it contained a message that she found objectionable.
The proposed ad read: "The most stylish way to beat the system. Scottevest travel clothing has specialized pockets to help you stay organized and avoid extra baggage fees."
Scottevest founder Scott Jordan claims the ad got nixed because Delta Air Lines didn't want to bring attention to those annoying baggage fees. In the second quarter this year, Delta collected $256 million in baggage fees — the most of any airline in the industry.
Marialice Harwood, publisher of the magazine, defended her decision, saying the ad misleadingly suggested that passengers who stuff their belongings in the pockets don't have to check bags. She also said the ad came in at the last minute, as the publication was going to print.
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