SCOTTEVEST vs. Delta Sky: The EXCLUSIVE Truth Behind the Contradicting Accounts
The media, both traditional press and bloggers, clearly have their share of journalistic work to do; many writers and reporters do this job admirably. Sometimes, in fact far too often for my taste, the facts get twisted and turned in such a way as to make a story more compelling or salacious than it would otherwise be; to compound matters, headlines are generally worded in such a way as to draw readers into the story. Sometimes neither is necessary, and sometimes both can be a bit misleading.
Fact: the more readers you can grab with a compelling title or salacious comments means more click-throughs for the site, which ultimately means more revenue.
Sometimes the story gets shaped in such a manner as to ensure that one party ends up wearing the pristine white hat, and the other does not. Drama sells, personal accusations sell, and retractions on page 54 three days later do little to undo the interest garnered by the story’s writer … nor can these retractions undo the damage caused by the accusations themselves. Trust me, I know; I am in a field in which I am interviewed fairly frequently and misquoted almost as often. So when a noted authority on travel matters, Chris Elliott, writes an article entitled
I have to sit up and take notice.
Scandal? It is an interesting choice of words, and one which from the get-go, makes clear his perspective.
The story to which he is referring took off last week. We were one of the early sites to jump on it, so we take some credit (and responsibility) for that. It went viral from there, and in the week or so since there have been close to 300,000 stories or links to stories and an estimated 3,000,000 plus people have been exposed to it in some form on Twitter. Talk about the power of Social Media!! Don’t believe me? Search the terms “SCOTTEVEST Delta” in either
For those of you who are lost, here’s the short story: SCOTTEVEST’s advertisement (shown below) was rejected by Delta’s in-flight magazine; Scott cried foul, Delta wasn’t pleased, and before you could say ”sensationalism”, Scott was being accused of having cooked the whole thing up from the start.
CLICK HERE TO CONTINUE READING THE FULL STORY:
No comments:
Post a Comment