Third-party Product Merchandising
Product profile:
* High quality
* Cool - cool idea, cool innovation, cool looking, cool sounding or all of the above
* Strong visual design, even if it leans towards looking "technical" or industrial aka good but not fussy "form factor"
* Suitable for travel, but not limited just to travel uses
* Complimentary to our brand
* Have a great story (or one that we can make great)
* Already has a following, even if it's a small one
* Preferably an entrepreneurial or family brand
* Possibility of customization aka SeV Special Edition versions of their products
* Can withstand our rigorous field tests
* Semi-premium to premium pricing i.e. $20 socks vs. $4/3-pack to allow for decent margins
* Willing to work with us on promotions and discounting (i.e. when we run low on our SeV stock, we can maintain sales momentum with third-party products and good promos)
BUILT NY Products (selected by Kristin & Thom)
- Soho Messenger Bag or Laptop Sleeve
- Neoprene iPad Sleeve
- Cargo Travel Organizer
- Hoodie Camera Case
- Netbook Sleeve 9"-10"
Flight 001 Products (selected by Thom)
- http://www.flight001.com/grid-it-grey.html (probably fits in PadPocket for a lot of sizes - Thom’s favorite)
- http://www.flight001.com/swipe-document-case.html (probably fits in doc pocket)
Magellan Products (selected by Thom)
- Travel Pill Organizer - - $12
- Mesh Pockets - - $13
- Jewelry Pocket - - $13
- Laptop Accessories Kit - - $40
- Aluminum Wallet - - $30
- Fleece Airline Blanket - - $15
Various Products/Brands
Fashion:
- Persol Sun Glases -http://www.persol.com/usa/collections/sun ·
- Misha Lampert hand knit accessories -www.mischalampert.com
- Brooklyn Industry, Men's Ranger Boots and other accessories -www.brooklynindustries.com
- Stormy Kromer MACKINAW CAP - http://www.stormykromer.com/
- Smart Turnout, London, Watches and Straps (nice socks too) accessories -
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