As many of you know, we are in the process of changing the look and feel of the website. To see some interim comps, click here. These are not final but close. We intend to re-brand the site to make it much cooler looking, and to include a very rich multi-media experience with tons of videos through the Ask Scott button, among other places. This is the first complete site overhaul in over 6 years. We have been making updates over the years, but nothing as dramatic as this.
We have found that most people think the product looks much better in person than it does on the site, and we are trying hard to make the site experience match the product experience.
Making this radical of a change does not happen easily. For example, as of last night and continuing as of this moment, all our site indexes show an error message. Yesterday we updated our SQL server so that we could upgrade our store software (we use an older but secure version of Miva), and this caused the problem.
Fortunately, one of our customers pointed this out to us, otherwise we would not have even known this.
I hope you like the new site look/feel, and that it is worth all the trouble.
By the way, I would like to personally thank everyone who made the sale as successful as it was. SCOTTEVEST/SeV continues to grow at a tremendous rate, over 47% in Q1 2008 compared to the first quarter of 2007, which was also way higher than prior years. I am thankful that in this economy we continue to grow. I don't take anything for granted.
Thanks for all your support, and have a great weekend.
Sincerely,
Scott
BTW, the VW Westfalia arrived from Virgina this week. Although it required a tow to get off the trailer, it is way cool, and I will be tooling around this weekend. I will post some pics.
Friday, April 04, 2008
Growing Pains...Argggg!!! but soon to be :-)
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2 comments:
The new pages look very good, very sharp. Adding more "Scottevest" in-action photos/short video would be good. Perhaps. . .a model wearing product while hikin in the mountains, drinking from a camelba straw from a Scottevest. . .a model with GPS, pocket translator, etc. from a Scottevest pocket. A few years ago, Tumi tried to sell some travel vests; however, it was way too expensive with what was offered before the Tumi name. That's when I came across your website on a google search and found Scottevest as a better value, more practical, more functional product. Great list of "in the news" on your website, but have you considered getting a travel magazine or a photography magazine to do a review as well? It is very important in these economic times, to maintain your product quality even as costs escalate, because Tumi has cut back on quality (durablility of materials), warranty, and customer services. It is good that you have a two-tiered offering of premium product with more advanced materials (such as Tactical 4.0, Evolution) vs a more economical product (Essential jacket, travel vest). Keep up the great work!
Thanks for your comments. We are planning a bunch of action shots but mostly in studio, in front of a green screen so we can put a background in if we want.
We have been reviewed by a bunch of travel magazines, but i just haven't posted them yet. The LA Times Travel Section is doing an article on April 20.
Thanks for reading my Blog.
Scott
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