F@#king Brilliant Idea from Matt DeBoard on our marketing direction, your thoughts r welcome

Please read message below FIRST, then watch this short video, if you are still interested.
http://www.tokbox.com/vm/bvxcbhizw81u
Your thoughts are welcome and encouraged.

Scott Jordan, CEO
SeV/SCOTTEVEST: the best and most innovative travel clothing on the planet: For the Trip of Your Life!
www.scottevest.com

PS: To follow me on Twitter, or friend me on Facebook, goto this link: www.scottevest.com/connect

---------- Forwarded message ----------
From: Matt DeBoard
Date: Tue, Feb 2, 2010 at 8:19 PM
Subject: Re: should we do a contest like this?

Scott,

I think these are great as long as it is part of an overall strategy involving content/content partners. This could be an excellent complement to getting more travel bloggers/travel personalities to join you for a few minutes on your broadcasts. This will help establish and build brand equity in ScotteVest as a travel clothing company. (I have a lot more thoughts on this particular topic; I don't think it's too crazy to suggest you could start to establish yourself as a "This Week in Travel"-type show host...something that will require some planning and discussion.)

This brand equity, this credibility, will be crucial to approaching someone like Rick Steves. I have my thoughts on the Steves issue more fleshed out in another e-mail I'm working on, but I will just say that without a powerful, genuine, non-commercial approach to travel clothing, Rick Steves will never give us the time of day. Period, no doubt in my mind, I feel 100% confident in saying that he will shitcan anything from us if it is not coming from a very conscientious place. This is why making our interest in making travel less painful, less tedious, and less expensive (by elimination of some baggage fees) should being THE overwhelming theme/brand message of the company and of Scott Jordan personally. Not saying you should suddenly become a fiery crusader on the topic, but when you talk to media that needs to be the theme. I realize I'm the greenhorn cowhand here but if you made me CEO for a day, my first act would be to make "making travel easier" the freaking motto of the company. Any time media calls, that has to be in there, period. Right now, my impression isn't that ScotteVest is a travel clothing company. It's that ScotteVest is a clothing company that makes stuff that's good for travelers. That's because there is no consistent messaging. From the interviews I've watched, it never gets out. Any mention of travel seems to be "We've decided to rebrand as a travel clothing company."

There are a lot of awesome ideas going around. They will be even better once we can get a good, long-term (six months, one year) marketing & public relations plan in place. All of these initiatives should be tied together to reinforce the brand theme/message. We want one consistent, enthusiastic message about our concern for the pain in the ass (PITA) factor of travel. The contests, promotions, strategic partnerships, should all reinforce that message. And the contests should support the kind of reciprocal press relationships we could potentially build with the Rolf Pottses of the world.

On Tue, Feb 2, 2010 at 4:29 PM, Scott Jordan <scottevest@gmail.com> wrote:

http://teencastic.com/ipad-giveaway/

Scott Jordan, CEO
SeV/SCOTTEVEST: the best and most innovative travel clothing on the planet: For the Trip of Your Life!
www.scottevest.com

PS: To follow me on Twitter, or friend me on Facebook, goto this link: www.scottevest.com/connect

Posted via email from SeV / SCOTTEVEST the best travel clothes and clothing in the world