I hate PR Agents....

watch first video, then read bottom up, then second video

www.tokbox.com

www.tokbox.com

Read Bottom Up

Hi Scott: Thanks for shooting a video on our behalf. We're going to take a pass on any further conversations regarding working together. My gut tells me that it's really best for you to hire an in-house publicist. Sincerely,

_________________

i already took the pass....

thanks..

Scott Jordan, SCOTTEVEST, INC.

________________


Hi Scott: You are a great guy, and I really enjoyed our conversations. Although initially I thought we should have another chat, your email below tells me a few things: You're not really interested in working with a publicist beyond making a targeted amount of pitch calls, don't understand our proposal, don't believe we can execute what we've proposed, and aren't quite sure the difference between hiring a freelance publicist versus utilizing the effort of a PR firm. If you still don't understand what to expect after reading our proposal, my advice would be to hire a fulltime publicist to work with you in your office. If your staffer isn't successful in getting the "result" you're looking for, at least you will have seen for yourself the effort they will have put in.

We really love your energy and your product, but after all our conversations and time spent on your site, will not consider working with you for less than 7K a month for a minimum term of six months. That will buy you the services of one Associate Account Executive and me. Because I own a firm and am not a freelancer, I do not work solely on campaigns; however my reputation speaks for itself and so does the staff I hire. At times I might put a third person on your project--especially if we are to do some market outreach to schools, organizations, etc. as discussed in the proposal--but it would be on an as-needed basis, and at my sole discretion. If you're still wondering what we'd do for the six months, I would ask you look at the proposal again because that is a clear starting point as to the services we can offer you in order to increase your sales.

Most importantly, after all the emails and the chats and the brainstorming, my experience tells me that unless you have new product coming out or understand a clear strategy as to where you see your brand over the next five years, it will be pointless for any PR firm to take your money and try and get bookings. That's not because your brand isn't stupendous. It's because the media that you're looking for are greedy and want to have the first exclusive look on "what's new." They aren't interested in following in the footsteps of their competition. That's the only way a PR firm will be successful in pitching your brand.

If you're still interested, please send us a box of your samples so that we can see the product in order to determine next steps. If not, I wish you the best in your future. You're a very unique gentleman and your brand looks very, very solid. Sincerely,



President
_____ Public Relations, LLC
Broadway
New York, NY 10010




From: Scott Jordan
Sent: Thursday, September 25, 2008 8:57 AM
To:
Subject: Re: still no email...

Let's set a time to discuss next week, but in sum,

I am happy to have just one person, YOU, working on my account to achieve generally the goals I have outlined initially but more of course as the 30 people call list is not sufficient to constitute a campaign that would justify $5k/month for 6 months. I am not a big believer in staffing many people on a project as it requires more communication with multiple team members and thus more time communicating and confusion so I would prefer fewer people spending more time. The Bus Tour was merely and idea which can be done or not done, and could be done with or without the assistance of a PR firm, I believe.

Note that my comparison to my results was just based upon your assessment not mine, and my efforts were not single tier as the results were quite varied but agreed that primarily product focused. I just want to get some feel for what I can "expect" without guarantees of course so we can measure back to see if we were successful.

I really hope we can find a real middle ground here; you can't possible do everything we discussed even with a staff of 3 you have budgeted; I would prefer a STAFF of ONE, YOU, and attempt to achieve my stated goals PLUS, rather than get terribly involved with opening up new markets you have described, although I don't disagree, I think there is plenty of room to expand on the markets that we are already well suited for and marketing to successfully. (PS: I would LOVE to hit the hip hop market thought!)

In addition, I need to understand clearly a budget for the "extra" costs you referred to in your proposal so I can budget for them.

let's put our heads together and try to find a way to make this happen in a way that works for both of us.

Note that it is not only a budget concern (although that is very much a part of it) but also a time concern. I don't have the bandwidth to communicate and respond to ideas that are not already on my plan. I wish you would have picked up the phone to discuss the "bus tour" etc. rather than send a proposal that was much higher and different than anticipated. No big deal but in the future, let's talk before the shock..

Thanks

Scott Jordan, SCOTTEVEST, INC.
CEO and Founder
www.scottevest.com
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