PR firms are a HUGE waste of money!!

http://iphone.bnet.com/site/?sid=bnet_ip&pid=Article.detail&section=insight&feedUrl=http%3A%2F%2Fopen-api.bnet.com%2Frest%2Fv1.0%2Fblogs%2F%3Fblogname%3Dmanagement%26p%3D921

Don't Waste Money on a PR Firm: 4 Smarter Ways to Get Press

By 

Margaret Heffernan

2010-04-22 @ 15:07:21

Every time I've launched a new business or a new product, the issue of public relations has come up. It always seemed obvious that hiring a PR firm was the way to get the word out. Yet every PR agency I've ever worked with proved to be disappointing. And most CEOs I talk to have had the same experience. What have we been doing wrong?

The first company I engaged was a big New York heavy-hitter. Their portfolio was impressive, and they were sympathetic to the budget constraints of a new business. For a retainer of $5,000 a month, they promised we would soon be on the map of every important journalist in the land. Of course, for more, they could offer all kinds of extras: strategic consulting, brand advice, help naming the new business. Thank goodness we were too poor for these additional services.

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