Sunday in Chicago-Getting Ready for Big Shoot Day

Today was a relaxing day in Chicago for the most part. I drove around quite a bit. It's amazing how things have changed here in 5 years. Chicago remains one of the prettiest cities in the world, just too damn flat for me. We had our pre-shoot meeting at the photography studio. We have some really good talent all around, from great looking models (including a female model) to really professional photographers and video people. I showed everyone the new Tactical (still need to finalize a name) and Fleece, and EVERYONE loved them.

I believe that as a result of the work we do here in Chicago, which will soon be reflected on the website, SeV will soon be a brand name known by everyone, much the way Under Armour is now but a few short years ago was unknown. Our market potential is much larger than UA's will ever be, and our stuff is cooler too!

I hope everyone had a great weekend.

I will try to post some early previews from the photoshoot this week.

Thanks for reading.

Scott