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Thursday, March 08, 2012

SeV Transformer Jacket featured by @Pogue on @NYTimes #Tech Column

See Full Article: http://www.nytimes.com/2012/03/08/technology/personaltech/polester-striiv-and-other-promising-gadgets-state-of-the-art.html?_r=1&ref=technology

 

STATE OF THE ART

A Clutch of Cunning Inventions

From left, the Scott Evest Transformer Jacket, the Striiv and the Polester.

Every now and then, a technology product comes along that’s so profoundly brilliant, the world changes forever.

Pogue's Posts

The latest in technology from the Times’s David Pogue, with a new look.

Stuart Goldenberg

 

Readers’ Comments

Today is not one of those days.

Most of the time, what comes along is interesting, but a good deal more modest. That’s the stuff that winds up on my “review someday” table. It piles up, eyeing me and poking my guilty conscience, until I get around to dispatching all of them in a single column.

Ladies and gentlemen, here it is: Dave’s Spring Cleaning Column.

SCOTT EVEST TRANSFORMER JACKET ($160). Well, one thing’s for sure: You’ll never again complain that you can’t find a free pocket for the gadgets you carry around. This obsessively engineered jacket (gray, red or black) has 20 of them.

Each pocket has a tiny label, so you know where everything goes, and a zipper with a cloth pull. There are pockets for your phone (with touch-screen-sensitive walls). Glasses (with a cleaning cloth attached by a leash). Keys (with a springy clip). Water bottle. Wallet. Pens.

There’s even — I kid you not — an iPad pocket on the inside front. This may be the first jacket that ever needed an instruction manual.

Like previous Scott eVests, this jacket has a channel system that routes earbuds to the collar. What’s new here is that the sleeves come off with a couple of tugs, turning the jacket into a vest.

They’re attached to the vest portion by a ring of powerful magnets at the shoulders; you can pop them on and off without removing the jacket or leaving your gadgets behind. The sleeves are a single piece, connected by a back panel. Of course, there’s a pocket for it, too.

The only real question here is this: Would anybody who’s that hopelessly tech-obsessed care enough about fashion to buy a stylish $160 jacket?

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