We are considering if it makes sense to change the name of our company to something the better invokes the features/benefits of the products. We feel that SCOTTEVEST (SeV) has great brand good will built up, but as we embark on our accelerated growth plans, we may consider rebranding our company around my own name, Scott Jordan, as is often done in fashion, perhaps together with some catchy name that immediately evokes the brand benefits, e.g. Travel Everywhere Clothing by Scott Jordan. The other option is develop a naming convention around the word "Scott-e", e.g., SCOTTePants, SCOTTeJacket, as we started with the SCOTTeVEST.A
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