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Monday, July 26, 2010

Awesome Idea for SCOTTEVEST commercial

Anyone want to give this a try at home?  Seriously, if you are interested in doing this, we'd pay you for your efforts, if it is worthwhile.  Before you procedd, let me know so we can work out the details.

---------- Forwarded message ----------
From: Thom O'Leary

Some thoughts:

Man walks into an airport wearing a Scottevest with a swagger, scoops up a newspaper from a newstand and flips a coin to the newsie kid working there ("Thanks Mister!"), exchanges smiles with a cute stewardess, etc.

 VO: "He's got Travel Mojo.  He's smooth, he's quick, he flies through airports the way jets fly through airports and all because he wears SCOTTEVEST..."

At the mention of Scottevest, there's a quick x-ray effect on his clothing showing the gadgets, etc.

Hero breezes through security without even slowing down, with the TSA agents talking behind his back as if he was a ballplayer that just went through.

VO: "But what if we took his Scottevest away?"


Hero's jacket and pants literally disappear from his body and all of the gadgets, keys, documents, coins, etc. drop from where the pockets were holding them to the floor, scattering like marbles everywhere around him.  (Check out this Skittle commercial for a comp of the type of effect I'm thinking about - )  He looks around confused wearing nothing but boxer shorts as he tries to gather up all his stuff.  We could layer additional humor into it by having the flight attendant walk past and turn her nose up at him, and the newsie kid running up, kicking him in the shin and shouting, "Newspapers cost a dollar you cheapskate!"

Hero blinks and it turns out he was dreaming (think the effect is a little cheap?).  He rolls over and sees the Scottevest on a hanger, x-ray effect assures him that it's all ok and it was just a dream.

VO: Delivers whatever button/tagline we decide upon, "Don't lose your travel mojo. Wear Scottevest." or "Don't carry your stuff.  Wear it."

Additional notes:
(VO could be an on-screen narrator ala Rod Serling, but that's a little played out.)

Now we are talking. That's a clever idea!  The key IMHO is that it doesn't take $200k and 3 days of shooting to accomplish something memorable here, it should be based upon the story and editing. Much of what Thom proposes I think can be done on the cheap and be just as compelling.  I watched a TV show recently (I think it was It's always sunny in Philly, but forgot) where they had a scene at airport security. It would be VERY easy to recreate and stage using simple tables, bins, a fake xray thingy, a box where the conveyer belt is. I think it could be done very simply.  They gadgets, etc. could fall using effects in editing. What we are looking for is a cheap but cool effect using editing, and humor in the script, etc.  

On Jul 26, 2010, at 5:57 AM, Scott Jordan wrote:

What makes this good though is the concept and script 



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