Scott Jordan, CEO of www.SCOTTEVEST.com
While the content of my blog evolves from day to day, it is based on a consistent philosophy: Each post reflects an honest assessment of what I’m thinking behind the scenes as we grow SeV here in beautiful Ketchum. This is not solely a marketing tool, but rumor has it that I’ll let some juicy coupon codes slip from time to time….
Friday, July 04, 2008
What do you think of this for a new Slogan? "Bring what you left behind"
Jorge Pereira, SeV's new advisor and president of the Secret Pocket club, suggested a new slogan for SCOTTEVEST. Let me know what you think of:
To be honest, Scott, I do not like the slogan. It reminds me of a Vietnam War-era movie.
Slogans that come to mind for me would be:
"You CAN take it with you." "Where Fashion meets Function." "The best vest for your chest." "Our clothes are wear it's at." "Consider your gear, grabbed."
Hello Scott. First time poster, and a big fan of your products. The slogan is a good concept, but requires too much thought. How about "leave nothing behind"? Something along those lines may also strike a nerve with the military and law enforcement demographic, who I'm guessing are big fans, as well as gamers, etc. Just my two cents.
These are AWESOME ideas. I really appreciate it. We need to devote a thread to this on our forums, and will do so to engage even more conversations. Thanks so much.
To be honest, Scott, I do not like the slogan. It reminds me of a Vietnam War-era movie.
ReplyDeleteSlogans that come to mind for me would be:
"You CAN take it with you."
"Where Fashion meets Function."
"The best vest for your chest."
"Our clothes are wear it's at."
"Consider your gear, grabbed."
I hope this helps,
Spencer
Hello Scott. First time poster, and a big fan of your products. The slogan is a good concept, but requires too much thought. How about "leave nothing behind"? Something along those lines may also strike a nerve with the military and law enforcement demographic, who I'm guessing are big fans, as well as gamers, etc. Just my two cents.
ReplyDeleteThese are AWESOME ideas. I really appreciate it. We need to devote a thread to this on our forums, and will do so to engage even more conversations. Thanks so much.
ReplyDeleteThere's a thread about this in the Forum now, including some 'never before seen' taglines that we have discussed.
ReplyDeleteDon't get too psyched up, though... some of them have never been seen before for a reason! ;-)
Suggestions are always welcome....
http://community.scottevest.com/forums/showthread.php?p=1774