SCOTTEVEST GOES TO CES-WOZNIAK JOINS BOARD

FINALLY, THE WORLD OF TECHNOLOGY HAS ITS OWN FASHION LEADER:

SCOTT JORDAN, FOUNDER OF SCOTTEVEST® AND TEC-Technology Enabled Clothing®

The entrepreneur-turned-celebrity welcomes Steve Wozniak, co-founder of Apple, to his Board and is now booking interviews at CES January 7-9

KETCHUM, IDAHO, JANUARY 4, 2008: In seven years, Scott Jordan has taken his idea of a marriage of stylish clothing and personal technology from a pipe dream to international success, forever changing the way people think about clothing. Before anybody outside of Apple had heard the word iPod, Scott was looking ahead to an era in which mobile entertainment and communications tech would require a new approach to casual clothing. Beyond vests with dozens of discreet pockets and invisible wire conduits, the SCOTTEVEST/SeV (www.scottevest.com) line has become a complete life organization platform. The worldwide success of his vision has catapulted Scott from the predictable life of a successful corporate attorney to a highly successful fashion visionary often likened to Ralph Lauren in worldwide influence.

In contrast to traditional trade show presentation, Scott will be taking a more mobile, more personal approach at this year’s CES trade show from January 7-9, meeting with members of the media while researching emerging devices and technologies to incorporate into future SeV products. To schedule an interview, please contact Scott directly at sjordan@SCOTTEVEST.com or call 208-720-6085.

SCOTTEVEST’s patented Technology Enabled Clothing-TEC® has become synonymous with functional fashion that discreetly incorporates electronic devices and personal effects into clothing. The company’s patented Personal Area Network (PAN) allows users to wear clothing without any visible wires, connecting devices through a hidden conduit system. Additionally, the TEC system offers other unique features, such as magnetic closures and a multitude of ergonomic pockets designed to hold electronic devices from iPods to laptops as well as the daily necessities such as wallets, keys, and eyewear.

Living the Dream

Not content to merely design and market an international fashion trend, Scott truly lives his dream everyday. He exemplifies the active, always-connected lifestyle in and around his home in Sun Valley, Idaho. He constantly tests every facet of his product line by literally running his business from the clothes on his back, from the ski slopes to the streets of Manhattan. His singular commitment to the lifestyle he pioneered has caught the attention of hundreds of journalists, resulting in countless reviews and lifestyle stories in print, online, and on national television in the US, Canada, France, and Japan. Jordan just appeared for a second time on CNBC’s influential The Big Idea with Donny Deutsch, placing him squarely among the world’s most influential business personalities. Scott was the subject of the Radical Sabbatical show on the Fine Living network and was featured on the hit Japanese show World’s Most Successful People. Business Week, Entrepreneur, The New York Times, The Washington Post, PC Magazine, and scores of other top-tier publications have hailed his designs as a revolution in practical fashion.

Apple co-founder Steve Wozniak joins SCOTTEVEST Board

A SCOTTEVEST order from Apple cofounder Steve Wozniak ultimately resulted in “The Woz” becoming a member of the SCOTTEVEST Board, uniting with other luminaries such as The North Face founder Hap Klopp. With the guidance of Wozniak and Klopp, Jordan expects to continue defining the convergence of mobile technology with apparel, making entertainment and communications devices easier to use than ever before.

Aggressively innovating into new markets

Scott and his team continue to refine the core SeV line of men’s wear while aggressively releasing new products designed to appeal to other demographics. The Ultimate Hoodie, for example, was a runaway best-selling product in 2007 among buyers many years younger than those who have traditionally embraced the SCOTTEVEST line. An exciting new line of women’s garments, created to be both eminently practical and stylishly feminine, has been a huge success, selling out this holiday season due to overwhelming demand that even perpetually optimistic Scott underestimated.

As gadgets become more elegant and combine ever more functions in a single device, Scott’s designs have kept pace, becoming less complicated to use while providing ever more flattering lines for all wearers. A complete rethink of the pocket layout has resulted in the elimination of what Scott calls the gadget dance: searching frantically for the things you need when you are on the go. A quick pat-down in the obvious places in your SeV garment and you are confidently on your way. This brilliantly effective new layout has been incorporated into every SeV garment now offered by the company.

About SCOTTEVEST, Inc.

Founded in 2001, SCOTTEVEST, INC. and its wholly owned division Technology Enabled Clothing -TEC®, are the leaders in the apparel industry as it relates to incorporating electronic equipment into clothing. SCOTTEVEST began designing clothing to meet the needs of techies and travelers who needed to both carry and use their electronic gadgets. When it debuted in 2001, SCOTTEVEST’s clothing line was an instant hit among techies, who valued the ability to carry and use devices in a convenient way. SCOTTEVEST products also rapidly gained a following among undercover law enforcement officers, including the CIA, Secret Service, FBI, and other governmental agencies. SCOTTEVEST garments have been exhibited at The Tech Museum of Innovation in Silicon Valley, The Innoventions Pavilion at Disneyland, The Oakland Museum of California, The Museum of Technology in Milan, Italy, the Cittadella Scienza in Naples, Italy, and The International Spy Museum Store in Washington, D.C. The SCOTTEVEST has even shown up on HBO’s hit show, The Wire, and was worn by Matthew McConaughey in the 2005 blockbuster movie, Sahara. At consumer technology trade shows such as CES, you’ll often see the entire staff of large companies such as Microsoft and HP wearing custom SeV designs. Tech personality Leo Laporte now has a signature line of SCOTTEVEST clothing.SCOTTEVEST, INC. holds patents for the design and utility of incorporating third-party electronic devices and their wires into clothing. For further information, please visit www.SCOTTEVEST.com and www.technologyenabledclothing.com.SCOTTEVEST products are available online at www.SCOTTEVEST.com, via phone at 1.866.909.8378 and at select retailers throughout North America.

PRESS CONTACT: Scott Jordan sjordan@SCOTTEVEST.com Tel: 208-727-6700

High resolution images of SCOTTEVEST products and Scott Jordan are available here.