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Friday, January 11, 2008
New Catalog Cover Draft- Scott as Spokesmodel
Silicon Valley's Best Paper San Jose Mercury News Does HUGE Feature on SCOTTEVEST
Check out the article in today's San Jose's Mercury News! E-tailer Scott Jordan made me the perfect geek-glorious vest. Well, not exactly. But close. And putting myself aside, the lawyer-turned-tech-clothier has created a line of apparel, including a superbly useful new travel vest, that many others will consider perfect without qualification. The two-sentence recap: Jordan's company is Scottevest, and his jackets, vests, hoodies and cargo pants feature a "gear management solution" of numerous hidden pockets, plus wire-running conduits for ear-bud and headphone cords. These are handsome garments that are ingeniously designed for road warriors or gadget freaks who want every possible device - cell phone, iPod, camera, game player, penknife flash drive, voice recorder and more - within reach at all moments. Readers can check out all the details at an extremely comprehensive Web site: www.scottevest.com. But my understanding of the products is based on rigorous testing. As Jordan discovered five years ago, I first became intrigued with his then fledgling company because my improvised solution to making electronics wearable was just a pocket-rich fly-fishing vest. Jordan's designs sounded more sophisticated, in terms of appearance as well as efficiency. So Jordan sent me a 17-compartment eVest - a polyester jacket with zip-off sleeves - to arrange all my stuff in and try out for a week. In a headline, the Mercury News dubbed it "the vest of everything," and I I found the arrangement of the pockets, plus the use of Velcro closures instead of zippers in some spots, worked against good weight distribution. There was an uncomfortable sensation because contents were sagging to the bottom of the vest. And my fishing vest had a bigger number of pockets - 22 - that accommodated both gadgets and a large assortment of more mundane items (wallet, sunglasses, keys, prescriptions, coins, etc.). Since then, I've purchased a series of increasingly elaborate and more expensive fishing vests while Jordan has repeatedly refined his products, particularly in terms of the utility of pockets and better weight distribution. In November, he told me he was getting ready to release a new 22-compartment, lightweight cotton-nylon vest with a no-bulge pocket system that also balanced the load of whatever I would stuff into it. It costs $100. "I want you out of that fishing vest," he said this week. "Are you going to tell readers you were truly the inspiration for this?" I tested it last week, and it's a terrific garment that delivers on all its promises. In addition to all the basic improvements, I particularly liked the little icons attached to some pockets to suggest which ones are best for a cell phone, music player, headphones, glasses or documents. The material also has a wonderfully supple feel. One small warning, however: The vest includes some magnetic closures, so it can't be worn by people with pacemakers or anything medically similar. But as good as it is, and even though it will be ideal for 99 percent of folks interested in this kind of specialized clothing, I'm sticking with my fishing vest. That's because I've gone so far over the cliff - adding items like a huge magnifying glass and small reference books to what I carry around every day - that I need the fishing vest's unattractively bulging but extra-strong pockets to handle everything. Jordan, who spent this week meeting with reporters at the Consumer Electronics Show in Las Vegas, is satisfied I gave his new vest a thorough trial before returning it. He understands the odyssey of transferring all the items I lug around from the fishing vest to his vest and then back. In fact, in 2002, when he sent me that first vest to test, I discovered one pocket already was filled. He'd left his passport inside.
Contact Mike Antonucci at mantonucci@mercurynews.com or (408) 920-5690.
Thursday, January 03, 2008
SCOTTEVEST GOES TO CES-WOZNIAK JOINS BOARD
SCOTT JORDAN, FOUNDER OF SCOTTEVEST® AND TEC-Technology Enabled Clothing®
The entrepreneur-turned-celebrity welcomes Steve Wozniak, co-founder of Apple, to his Board and is now booking interviews at CES January 7-9
In contrast to traditional trade show presentation, Scott will be taking a more mobile, more personal approach at this year’s CES trade show from January 7-9, meeting with members of the media while researching emerging devices and technologies to incorporate into future SeV products. To schedule an interview, please contact Scott directly at sjordan@SCOTTEVEST.com or call 208-720-6085.
SCOTTEVEST’s patented Technology Enabled Clothing-TEC® has become synonymous with functional fashion that discreetly incorporates electronic devices and personal effects into clothing. The company’s patented Personal Area Network (PAN) allows users to wear clothing without any visible wires, connecting devices through a hidden conduit system. Additionally, the TEC system offers other unique features, such as magnetic closures and a multitude of ergonomic pockets designed to hold electronic devices from iPods to laptops as well as the daily necessities such as wallets, keys, and eyewear.
Living the Dream
Not content to merely design and market an international fashion trend, Scott truly lives his dream everyday. He exemplifies the active, always-connected lifestyle in and around his home in
Apple co-founder Steve Wozniak joins SCOTTEVEST Board
A SCOTTEVEST order from Apple cofounder Steve Wozniak ultimately resulted in “The Woz” becoming a member of the SCOTTEVEST Board, uniting with other luminaries such as The North Face founder Hap Klopp. With the guidance of Wozniak and
Aggressively innovating into new markets
Scott and his team continue to refine the core SeV line of men’s wear while aggressively releasing new products designed to appeal to other demographics. The Ultimate Hoodie, for example, was a runaway best-selling product in 2007 among buyers many years younger than those who have traditionally embraced the SCOTTEVEST line. An exciting new line of women’s garments, created to be both eminently practical and stylishly feminine, has been a huge success, selling out this holiday season due to overwhelming demand that even perpetually optimistic Scott underestimated.
As gadgets become more elegant and combine ever more functions in a single device, Scott’s designs have kept pace, becoming less complicated to use while providing ever more flattering lines for all wearers. A complete rethink of the pocket layout has resulted in the elimination of what Scott calls the gadget dance: searching frantically for the things you need when you are on the go. A quick pat-down in the obvious places in your SeV garment and you are confidently on your way. This brilliantly effective new layout has been incorporated into every SeV garment now offered by the company.
About SCOTTEVEST, Inc.
Founded in 2001, SCOTTEVEST, INC. and its wholly owned division Technology Enabled Clothing -TEC®, are the leaders in the apparel industry as it relates to incorporating electronic equipment into clothing. SCOTTEVEST began designing clothing to meet the needs of techies and travelers who needed to both carry and use their electronic gadgets. When it debuted in 2001, SCOTTEVEST’s clothing line was an instant hit among techies, who valued the ability to carry and use devices in a convenient way. SCOTTEVEST products also rapidly gained a following among undercover law enforcement officers, including the CIA, Secret Service, FBI, and other governmental agencies. SCOTTEVEST garments have been exhibited at The Tech Museum of Innovation in Silicon Valley, The Innoventions Pavilion at Disneyland, The Oakland Museum of California, The Museum of Technology in
PRESS CONTACT: Scott Jordan sjordan@SCOTTEVEST.com Tel: 208-727-6700
High resolution images of SCOTTEVEST products and Scott Jordan are available here.