Scott Jordan, CEO of www.SCOTTEVEST.com
While the content of my blog evolves from day to day, it is based on a consistent philosophy: Each post reflects an honest assessment of what I’m thinking behind the scenes as we grow SeV here in beautiful Ketchum. This is not solely a marketing tool, but rumor has it that I’ll let some juicy coupon codes slip from time to time….
Of the two shown then cover two would be suitable. Although I would also agree that cover 4 was the best. Cover 1 should be used somewhere though because it shows the jackets potential.
Can you run two covers? One for existing customers and one for new?
The current customers would appreciate set1/cover4, but NEW customers might be confused about product offering and set1/cover3 would be my choice for them.
I don't think either cover really looks that good. You want to entice the customer into looking through the catalog and all those boxes just looks clustered and has no real draw. Also, if you are going to have that texture for your background, I would suggest printing on a heavy card stock for the cover with a matte finish else it is going to look bad if you print on that flimsy glossy stuff you did last time.
If I had to choose from one of the two it would be cover number two.
ReplyDeleteMy favor is still cover number 4 from the previous post.
Have to agree with jorge. The previous #4 is the winner.
ReplyDeleteOf the two shown then cover two would be suitable. Although I would also agree that cover 4 was the best. Cover 1 should be used somewhere though because it shows the jackets potential.
ReplyDeleteCan you run two covers? One for existing customers and one for new?
ReplyDeleteThe current customers would appreciate set1/cover4, but NEW customers might be confused about product offering and set1/cover3 would be my choice for them.
I've created a thread in the forum to see if we could get more opinions about the cover:
ReplyDeletehttp://community.scottevest.com/forums/showthread.php?p=1909#post1909
I don't think either cover really looks that good. You want to entice the customer into looking through the catalog and all those boxes just looks clustered and has no real draw. Also, if you are going to have that texture for your background, I would suggest printing on a heavy card stock for the cover with a matte finish else it is going to look bad if you print on that flimsy glossy stuff you did last time.
ReplyDeleteCover number one doesn't have any place for the eye to settle. It's too busy for a cover but would be good inside a catalog.
ReplyDeleteOf the two choices, I'd vote for number 2.
Susan
Hi Susan,
ReplyDeleteWhat do you think of cover number 4?
It's on the previous post.
Here's a link to the other covers:
http://www.avetar.com/clients/sev/project2063/catalog_comps/stage9/
Hi everyone. Thanks for your comments. We REALLY APPRECIATE IT.
ReplyDeleteWe will be posting our final version of the catalog today as main post and ask everyone to help proof and read. Any and all comments are welcome.
Thanks.
Scott