Scott Jordan, CEO of www.SCOTTEVEST.com While the content of my blog evolves from day to day, it is based on a consistent philosophy: Each post reflects an honest assessment of what I’m thinking behind the scenes as we grow SeV here in beautiful Ketchum. This is not solely a marketing tool, but rumor has it that I’ll let some juicy coupon codes slip from time to time….
Dictionary.com calls ideation "the process of forming ideas or images."
ReplyDeleteIt reminds me of something I used to do with a coworker at a previous company.... It was called B.S. Bingo. Throughout the course of the day, anytime a consultant or employee used a "marketing buzzword" you would mark it down. Whoever had the most at the end of the day had sat through the most unproductive meetings. Here are some of my favorites:
* Ideation - the opposite of deciding and the mortal enemy of the OODA Loop: Observe, Orient, Decide, Act.
* Best Practices - does that even make grammatical sense?
* Managing Expectations - how about working hard to exceed expectations instead?
* Out of the Box - nothing shows how *in* the box you are than using this phrase
* Core Competencies - how about "what you do best"?
The rest of these I copied/pasted:
Synergy
Strategic fit
Bottom line
Revisit
Take that off-line
24/7
Out of the loop
Benchmark
Value-added
Proactive
Win-win
Think outside the box
Fast track
Result-driven
Empower (or empowerment)
Knowledge base
At the end of the day
Touch base
Mindset
Client focus(ed)
Ballpark
Game plan
Leverage
Cascade
Sequential or sequentially
Ok - back to real work!
I look like someone punched me in the stomach.
ReplyDeleteThe sound seems better.
ReplyDelete